Schedule of courses -

Details about the Fall 2013 course you selected


Subject:

Business Marketing

Title:

BUSMK-257 Applied Advertising and Promotion - (SC) - 3 Units

Instructor:

Laham, Martha

Recom: BUSMK 255 and eligibility for ENGL 122 or equivalents



Course

Section

Days

Time

Room

Units

Start/Stop Dates

BUSMK-257

1813

MW

11:00-12:35pm

BFL-106

3 Units

9/09 - 12/18


Catalog Course Description
BUSMK-257 Applied Advertising and Promotion
3 - 3 Units SC
Degree Applicable
Variable Hours
 
Recommended: BUSMK 255 and eligibility for ENGL 122 or equivalents
This course provides a comprehensive treatment of advertising and promotion from an integrated marketing communications (IMC) perspective. Students will work in teams to develop an integrated marketing communications plan for an actual product or service offered by a firm or organization. Attention is given to key subjects such as target marketing, market research, media planning, creative strategies, and ethical and legal concerns. Emphasis is placed on creating a cost-effective and measurable plan by blending various promotional tools. CSU

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